iba UIBC CUP and iba.Academy

Fair: iba Munich
Booth: iba UIBC CUP 600 sq m
Booth: iba.Academy 200 sq m


The Zentralverband des Deutschen Bäckerhandwerks - central association of the German baking trade - is the umbrella organization for the state associations of German bakers.

Concept, Design & Execution

Concept & Design: MSM Messe Service Merkhoffer GmbH
Execution: MSM Messe Service Merkhoffer GmbH

Client Statement

“We’ve worked with MSM GmbH since 2003. Since that time they have taken care of trade booth building and graphic design of the booths we use at iba, the largest trade fair in our industry. This now includes the booth of our central association, including our demo bakeries, the booth of the German Bakers’ Association, the Museum of Bread Culture in Ulm, and the German Confectioners’ Association.
Our long relationship has been successful at all times. We can rely entirely on the expertise and dependability of MSM GmbH. Their flexibility in dealing with short-notice changes to trade booths is especially worth mentioning. We have always been happy with the creative design as well as quality of our trade booths. Here, the technical expertise of MSM GmbH is particularly noteworthy. The relationship between the staff of our central association and the people at MSM has always been marked by expertise, harmony, and commitment.
Overall, we are very satisfied with the service provided by MSM Messe Service Merkhoffer GmbH, and will continue to work with them in the future.
Our thanks go to MSM GmbH for their constructive and successful work on our behalf. We can recommend them at every level."

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