Barradas GmbH
IFAT, Munich
BARRADAS made a bold choice for their booth on IFAT in Munich:Their 96 sqm booth was supposed to be devoid of any exhibits.
The goal was a booth focused purely on communication, in away that would allow for different levels of conversation.
While high tables out in the open invite to casualnetworking, a separate area, out of the line of sight, offers privacy for moreintensive exchanges.
As a third level, we implemented bridge type tables, withample storage for documents.
Utilising the credo “less is more”, the abstracted logo is widelyspread across the banner and the walls while the colours remain unobtrusive andcalm. Along with the long bar enhancing the pleasant atmosphere this colourscheme results in an oasis of peace amidst the lively bustle of the fair.
The maximum long-distance effect is achieved by offsettingthe banners.



