Zentralverband des Deutschen Bäckerhandwerks
iba, Düsseldorf
This year, the world's leading trade fair for the baking and confectionery industry took place in Düsseldorf as an exception. For our long-term customer, the "Zentralverband des Deutschen Bäckerreihandwerks", we created this impressive exhibition stand.
The stand spanned a total of 1716m². It consisted of the 900m² main stand with the rostrum and the show bakeries for the UIBC-Cup and the academy, as well as a section, where visitors could revisit the association's history on 750m². The stand was completed with a further 66m² area for confectioners.
On all five days of the exhibition, visitors could look forward to a variety of different highlights, such as exciting competitions, inspiring lectures and talks, debates, or the awards ceremony.
"The iba remains a very special project for our team," says Tina Drewes-Rüdell, head architect at MSM. "When building exhibition stands of this scale, teamwork is essential to align planning, coordination and implementation perfectly. This alone enables us to provide our customers with the ideal platform to reach their exhibition goals."
