How about plants at your exhibition stand?
Klaus Kosina has been working at MSM GmbH for over 10 years. Before studying interior design, he finished training in horticulture. His extensive knowledge of fauna regularly enriches the brand appearances designed by MSM.
Editor:
Plants on an exhibition booth, what is your opinion on that?
Klaus Kosina:
Plants on an exhibition booth are a wonderful idea! Not only do they brin a pleasant and natural atmosphere but also generate attention from the visitors. Plants are welcoming, facilitate a friendly ambiance and convey a feeling of sustainability and environmental awareness. Aside from that, they can also improve the acoustics in small rooms and generally loosen up the optics of a booth. It is important, to choose the right type of plant, they must be low-maintenance and durable. Overall, I think, that plants are a great addition to every fair booth that can contribute to a positive impression.
Editor:
What plants are most suited to be used on a trade fair booth?
Klaus Kosina
The best plants for a fair booth are low-maintenance, robust and not too big, so they don’t make the space seem too crowded. Good examples are grasses, spider plants, ivy or Ficus Benjamina with differently coloured leaves. Those plants will create a welcoming and pleasant atmosphere.
Editor:
New guidelines for the use of plants in fair booths have been introduced by Messe Munich. Which are those and how can you properly implement them?
Klaus Kosina:
It’s mostly about fire safety. Plants mustn’t dry out, especially when using grasses or mosses it must be ensured that they are constantly watered. Currently popular wall designs using moss pose a particular challenge. They are supposed to only be used with integrated irrigation systems or with an elaborately planned underlying structure with substrate. It all comes down to budget.
Editor:
Are artificial plants an option?
Klaus Kosina
For sustainability and reusability, artificial plants can be an alternative – aside from it only be a decorative item instead of natural plants.
However, fire safety regulations have gotten stricter in the last few years. Many certificates which were valid once, are no longer accepted. It is very important, to take care that the fire protection classification of your items is following regulations.



